When a consumer looks for a product on Amazon, the Product Title is the first thing they notice at the top of the product pages. The product title describes the product concisely to help customers determine whether it is apt for them. The title plays a significant role in deciding whether someone clicks on your product listing or not. The correct product title will drive better traffic to your product listing. However, an ill-structured title can lead to adverse effects for your business.
Given below are a few product title optimization tips to help you derive a better clickthrough rate.
Descriptive Product Titles - Creating a descriptive title will help you draw leads to your product listing and help convert them to a successful sale. In general, you will want to provide information regarding your brand, materials or ingredients, color, size, product description, line or collection, and quantity.
Keyword Enriched Titles - You must incorporate appropriate keywords while optimizing your product title. Once you place relevant keywords, you need to integrate the ones with higher search volume in the title as well. This will also help in improving your search results ranking through Amazon PPC management.
Avoid overstuffing - With the 200 character limit for Amazon product titles, you should avoid wasting characters on irrelevant terms. You should avoid using promotions in the product title. Also, your product page will not rank appropriately if you regularly change the title.